Contemporary Issues in Marketing Management (Unit 41)
Contemporary Issues in Marketing Management (Unit 41) LO1 Understand the importance of relationship marketing in a contemporary business context 1.1 explain the concept of knowledge management and its role in relationship marketing [Knowledge management : the growing importance of knowledge management as a key tool in gaining and sustaining competitive advantage, analytical CRM Marketing evolution : from production, transactions, consumer relationship marketing (CRM) ethos, internal and external relationships, supply chain relationships, increasing importance of customer retention rather than acquisition, value chain analysis] Buy Assignment help for this at Email: hndassignmenthelp@gmail.com Website: www.hndassignmenthelp.co.uk Unit 41 Contemporary issues in Marketing management 1.2 explain the ways that ICT can support the customer relationship management process in a particular organisation IT requirements in relationship marketing : range of ICT ...